Original booklet with a 7″ 33 1/3 rpm record that teaches the sales techniques used to sell Garrard Equipment by dealers in the US in 1963.

This was developed by the British Industries Corporate (BIC) which was the company that was the sole importer of Garrard in the United States.

Developed by 2 specialist Telesales consultants of the time: Jack Schwartz and J. George Frederick.

This is the lesson number 1.

Focus on the features of the Garrard Laboratory Series Type A.

Even includes a quiz.

The vinyl record is in almost pristine condition.

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